The company’s leader plays a crucial role in shaping its reputation, as they embody the brand in the eyes of the outside world.

Therefore, damage to the CEO’s reputation also has a negative impact on the reputation of the entire company. The reputation and credibility established during the CEO’s first year in office are key to building and maintaining trust in CEO’s leadership qualities within the company and its external environment. Using the tool of CEO profiling, we carefully plan CEO communication based on well-developed messages and action plans.

Coordinated steps ensure that the CEO’s reputation is strengthened, thereby improving the image of the entire company.