A crisis occurs when an issue that has a potential or actual negative impact on a company’s reputation becomes public.

Crisis communication activities are aimed at preserving the company’s reputation despite the crisis situation. Silence and unprepared communication cannot protect a company’s reputation in a crisis. A quick and decisive response is of key importance in order to effectively manage the crisis rather than exacerbate it.

Whether it is a product recall, a workplace accident, a political threat, mass layoffs or any other change in the life of the company, WS Hungary’s experience ensures that our clients emerge from the crisis in the best possible way. Our Budapest office won the IPRA Golden World Award, considered „the Oscars of PR”, in the crisis management category.