Consumer decision-making has changed radically, and companies must adapt to the changed environment. The key elements of modern brand communication are creative tools that engage consumers during situations in their everyday life, more integrated campaigns than ever before, and a media mix including digital tools. PR tools are particularly well suited to helping companies reach the most influential consumers through micro-segmentation and the use of niche tools and channels.

WS Hungary’s consumer communications team helps build awareness and engagement for our clients and their products. We have planned and managed numerous successful campaigns in key sectors such as IT and telecoms, FMCG, tourism, automotive, and consumer electronics.

Our services include product launches, consumer education, brand positioning and rebranding, event support, branded content and sponsorship, influencer marketing, and issue management.